APPROACH & AMBITION

STUDIO HIGHFIVESANDSTAGEDIVES believes in the power of learning through experience. Culture is something you do, something you live.

STUDIO HIGHFIVESANDSTAGEDIVES sees the impact of culture through storytelling and emotions for brands, people, and product!

STUDIO HIGHFIVESANDSTAGEDIVES believes in empowering brands, people, and product through cultural credibility.

STUDIO HIGHFIVESANDSTAGEDIVES leads by example, and fulfills the idea of an export of culture in an authentic way combining lifestyle, knowledge, and data.

89% of consumers consider a brand’s cultural relevance a key purchase consideration.*

85% say cultural relevance makes them either more loyal and/or more likely to consider switching brands.*

60% of Gen-Z state, that the cultural stream they feel they belong to, has an impact on which brands they like.**

*Source: adweek.com; “What You Need to Know About the Culturally Conscious Consumer“
**Source: the-ambition.com; “Ambition Score 2022“

My name is Amadeus “Ama” Thuener – I’m a Subculture Connaisseur & Communications Expert, working in culture marketing for more than 15 years!

From iconic publications like Juice, Noisey/Vice, RedBull Music, TätowierMagazin, to founding the first German sneaker & streetwear podcast OH, SCHUHEN! in 2018, and culture curating magazines BCC and GONE FISHING in 2025, hosting shows for Apple Music and TITUS Skateboards, to working in comms & brand strategy for brands like adidas, New Balance, On Running, NFL, LEGO, Amazon Prime, Samsung Mobile, StockX, Desperados/Heineken, WHOOP, I push creative storytelling that drives measurable business impact and turns customers into community.

With STUDIO HIGHFIVESANDSTAGEDIVES, I build a playground for all things I do and for all things I love. It’s more than a passion, it’s my way of living.

„Amadeus is one of Germany’s most creative leaders“ (TextilWirtschaft)

„Amadeus is a Street-Culture Expert!“ (FashionUnited)

„Amadeus is the Sneaker King!“ (Berliner Zeitung)

amadeus_ama_thuener

SERVICES

*CULTURE CURATION

  • Subculture & Community Insights
    Market analysis, trend scouting, insight sharing

  • Cultural Relevance Mapping
    Defining where and how brands can authentically participate in culture

  • Editorial set-up
    Building editorial outlets for creative storytelling

  • Long-term Community Building
    Creating sustainable brand–community relationships beyond short-term hype

*CONTENT CREATION

  • Editorial & Branded Storytelling
    High-quality content with journalistic depth across digital, print, and audio

  • Creator-led Content Concepts
    Formats built from creator DNA

  • Social-First Campaign Content
    Platform-native storytelling

  • Event, Panel & Live Content
    Concept, hosting, and content creation

*CULTURE COMMUNICATION

  • Cultural Storytelling & Narratives
    Developing authentic brand stories rooted in culture

  • PR & Earned Media Strategy
    Positioning brands in relevant media

  • Creator & Influencer Relations
    Relationship-driven communication instead of transactional influencer marketing

  • Market Entry & Cultural Launches
    Culturally sensitive brand and product launches in new markets

*BRAND CONSULTING

  • Brand Positioning & Cultural Strategy
    Defining brand relevance at the intersection of market, culture, and community

  • Go-to-Market & Growth Strategy
    Strategic guidance for launches, repositioning, and scale

  • Network Ecosystem Design
    Building bridges and opening doors

  • Senior-Level Sparring
    Trusted strategic partner for founders, CMOs, and leadership teams

GET IN CONTACT