*Skill set:
Editorial & Branded Storytelling
Creator-led Content Concepts
Content Creation (text, audio, video)
Content Marketing & Promotion
Social-First Campaign Content
Event, Panel & Live Content

📨 You need support? Just reach out!

Good content doesn’t start with formats – it starts with perspective!

My approach to content creation is rooted in editorial thinking, cultural understanding, and storytelling craft. At the core is editorial and branded storytelling with journalistic depth. I develop stories that are researched, contextualized, and culturally grounded — whether for digital platforms, print publications, or audio/video formats. Even when working with brands, the content follows editorial standards, not advertising logic.

Content creation, for me, is not about volume – it’s about meaning, quality, and cultural relevance.

Started back in the early 2000s, I covered pop-culture topics for different magazines and video channels, and started my own successful media outlets with video-podcasts and social media coverage over the past few years.

The approach was always to do a deepdive into the specific culture, asking guests about their own ambitions and what inspires them. Studying topics and talking to people means understanding culture, understanding life.

With topics about sneaker, streetwear, fashion, music, sports, and entertainment for my own Social Media channels and magazines like Juice, TätowierMagazin, Noisey/Vice, RedBull Music, Diffus; cover-stories about e.g. tattoos in sneaker-culture, the history of Vans, or the life of Wiz Khalifa; and interviews with e.g. Usher, Machine Gun Kelly, Pusha T, Ed Hardy, Busy P, Bonez MC, Fler, Kool Savas, Casper, Luciano, Sido, Yelawolf, Jeff Staple, Chad Muska, Estevan Oriol, Jan Delay, Kai Pflaume, Wilson Gonzalez Ochsenknecht, Maxime Plescia-Buchi, Mr. Cartoon, Steve van Doren, … the track-record is deeply connected to culture.

Since 2025, GONE FISHING is my personal substack, in which I write about the latest pop-culture & fashion news and trends weekly, covering all important movements in culture. You can read it here for free.

My other outlet BCC MAGAZINE, in which we curate culture on a deeper level, includes a substack, too, but focuses more on a podcast-show and placements on Social Media. You can read the substack here, follow us on Instagram and TikTok, or watch & listen to the podcast on Spotify Video, Apple Podcasts or right here on YouTube:

In 2025, I worked on the football (for all US readers: soccer) meets culture podcast STANDS: AGAINST THE RUN together with St. Pauli / Die Strasse traegt St. Pauli & Serviceplan Culture, and had the honor to host the show. You can listen to the episodes on Spotify & Apple Podcasts:

Back in 2018, I co-founded and hosted (until its ending in early 2025) the first sneaker & streetwear podcast from Germany called OH, SCHUHEN!, which turned into two podcasts – adding a weekly news-podcast called OH, NEWS! – and different video-formats, as well as Social Media placements. OH! SNEAKER MEDIA was one of the main outlets for sneaker & streetwear topics in Germany, Switzerland, Austria, and the Netherlands. You can still check out the archive on Spotify Video, Apple Podcasts, or right here on YouTube:

But one of the first shows I’ve hosted regularly, was TITUS BRETTKOLLEGEN for the legendary skate company from Muenster, Germany from 2008-2011:

Additional, I hosted different live-sessions and panel talks for e.g. Apple Music, SNIPES, Lollapalooza, NRW Forum Dusseldorf, …